Posts tagged akron

Expanding Your Digital Footprint: Direct Digital Marketing for B2B – Josh Gordon of Knotice

Josh Gordon, Director of Marketing, Knotice

Join Josh Gordon at BizCamp on August 19-20 for his presentation: Expanding Your Digital Footprint: Direct Digital Marketing for B2B.

Direct digital marketing relevant, audience targeted content distributed through the email, Web, and mobile communications channels are changing how businesses persuade consumers. Its impact on Business-to-Business marketing, however, is often overlooked. Knotice’s Director of Marketing, Josh Gordon, will show how a focused and coordinated direct digital marketing strategy creates an impressive digital footprint and the right support for the sales team.

Josh Gordon is the Director of Marketing at Knotice, a direct digital marketing company, headquartered on Main Street Akron, Ohio. Josh is a seasoned communicator and business-to-business marketing strategist that specializes in content marketing, lead gen, and brand.

Josh is a sought after writer, having written on a variety of topics including direct digital marketing, email marketing, customer-centric marketing, and mobile strategy. He has been featured in several leading marketing publications including1to1 Media, MarketingProfs, and Mobile Marketer. He is also the editor-in-chief of Knotice’s popular direct digital marketing blog, The Lunch Pail. Gordon also holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals, and he has been a featured guest on RSS Ray’s highly regarded radio show Online Marketing with RSS Ray.

Josh is an award-winning journalist and marketer. He is currently in his second year serving on the Content Committee for, the National Retail Federation’s digital arm. Josh is a member of the American Marketing Association and the Public Relations Society of America.