6 Simple Secrets to Loving the Marketing Planning Process (Ivana Taylor of DIYMarketers)
See the full video of Ivan’a Taylor’s sessions from April 2009’s BizCamp in Akron, Ohio.
We’ve got it kinda tiny here but you can easily expand it to full screen mode by playing with the little control buttons at the bottom of the video area.
We just received the full 8 disk set of speaker sessions and will be releasing selected presentations on our Web site here. We’ll be releasing information on how you can purchase the full video set as well as details on our next BizCamp coming up in August of 2009.
About the Speaker:
Ivana Taylor from DIYMarketers.com reveals how you can eliminate the hair-pulling, overwhelming process of writing a marketing plan that will attract and keep only the best, high-profit customers you want to work with.
Ivana Taylor has built a business around getting her clients to be the obvious choice for their ideal customer. She’s the founder of DIYMarketers.com, a resource for anyone responsible for getting and keeping customers. She’s also the President of Third Force, an exclusive marketing strategy firm
What is Coworking?
Coworking is a movement to create a community of cafe-like collaboration spaces for independent workers, telecommuters & solo entrepreneurs.
Ray Oldenburn wrote of the Great Good Place, or the‘Third Place’ between home and the office. Howard Shultz of Starbucks often refers to it in his biography, Pour Your Heart Into It.
It’s that place where communities gather to socialize, build bonds, and mutually enrich their lives.
For Co-Workers around the world it’s a place where you can get out of your pajamas, away from barking dogs and interact with honest to gosh people — all WHILE being productive.
Why Coworking?
For many of us, working from home is a godsend.
No traffic. No boss. You don’t have to get dressed to impress anyone. All your stuff is handy.
But after awhile, isolation creeps in. You stop shaving. You wear pajamas all day. Worse, your work life and home life become so intermingled its hard to know where one starts and where one ends.
It can be downright depressing. If you’ve worked from home more than a few months, you know what I’m talking about.
So what about the coffee shop?
I love Starbucks as much as the next guy. The hip decor, the cool music, and ohhh yeah the coffee.
But try and conduct a teleconference what a coffee grinder going off in the background. Or try printing off a few extra copies of that proposal before you head off to your meeting. You can’t.
What’s more you feel compelled to keep up a quota of cappuccino purchases, lest you be kicked out for loitering.
It’s not their fault – their a restaurant. Not a place conducive to being productive. Great every once in awhile. But it’s not a long term solution for someone looking to be productive outside the house.
Coworking Resources
photo credit: nate steiner
